Experience

Senior Program Manager, Content + Packaging

WoW Studios,
Whirlpool Corporation

2021 - 2022

  • Lead the development and delivery of all packaging for KitchenAid projects across regions, through work with multiple global partners and vendors both internally and externally

  • Proactively lead with partners and stakeholders to guide projects through the project life cycle

  • Serve as a central point of contact and relationship lead for brand partners on the development and delivery of complex content programs and product launches

  • Oversee content deliverables for program initiatives - assets for digital, web, social, packaging, video, etc. developed across the digital consumer decision journey

  • Serve as a central touch-point for program oversight, coordination, schedule creation, cost management, and overall project flow

  • Effectively articulate overall program objectives and business insights to project teams

  • Serve as key team contributor to evaluate and deliver engaging content programs that meet marketing strategy and program goals

  • Collaborate with key internal and external partners to develop scope for individual initiatives and finalize project plans, budgets, and timelines

  • Ensure appropriate content approvals and accessibility is available for internal and external teams

  • Develop best practices and tools for program managing large scale content initiatives

 

  • Led implementation of streamlined process, workflow and software of all creative projects for internal marketing team

  • Serve as central point of contact for creative projects to marketing and brand teams

  • Coordinate creative projects (packaging, print and web materials, photo, video) of internal creative team

  • Manage schedules and workload of design team

  • Coordinate with outside agencies to support creative team - photo, video, print, production support

  • Own the global packaging process and timeline for all packaging SKUs to ensure timely and accurate delivery of files to international suppliers (yearly: 1,000+ individual files)

  • Manage pre-press process for all packaging and print materials, to verify color and content accuracy

  • Work with international suppliers and local print vendors to ensure quality of all dielines and printed materials, attending press checks

  • Provide clarity and brand oversight on licensee marketing assets and packaging work

  • Act as a brand steward to ensure all materials adhere to global brand guidelines as well as legal requirements

  • Meet with cross-functional teams (brand, product, engineering, codes, safety, legal, procurement) to guarantee alignment on various projects and product launches

  • Collaborate with regional partners to ensure global needs and marketing requirements are met

  • Prepare presentations and present to leadership and executives

  • Ensure projects comply with budget and time constraints

  • Maintain internal database of all current marketing materials and packaging as well as provide weekly communication of assets

  • Mentor and coach new team members and contract staff

Project Manager +
Global Senior Designer

KitchenAid Small Appliances,
Whirlpool Corporation

2016 - 2021

 

Graphics Specialist

KitchenAid Small Appliances,
Whirlpool Corporation

2013 - 2016

  • Design and layout print and web materials

  • Design and layout global packaging based upon brand guidelines and standards

  • Create various marketing materials (POP, specs sheets, brochures) for new and existing product launches

  • Develop and design materials specific to key trade partners

  • Art direct photo shoots for product limbos and lifestyles

  • Work with internal teams to ensure scope of work and requirements are met in a timely fashion

Graphic + Web Designer

Various Clients

2010 - Present

  • Ideate, concept, and design various programs and executions for individual and corporate clients

  • Ensure on time delivery of all assets, within scope and on budget

  • Web design and implementation - from wireframes to go live and continuous maintenance

  • Print layout for a wide variety of mediums and assets - newsletters, annual appeal campaigns, educational programs, nonprofit events, spec sheets

  • Branding and logo design for nonprofits and small businesses

Advertising + Marketing Specialist

Data Ltd, Inc.

2012 - 2013

  • Outline marketing plan to provide a clear art direction and deliver creative solutions for international company

  • Collaborate directly with key stakeholders to create and implement company-wide marketing initiatives

  • Design, layout, and maintain print marketing materials

  • Manage product launches with creation and distribution of press releases, e-blasts, advertising initiatives

  • Design, implement, and maintain company website

  • Develop digital marketing campaigns, with an online subscriber base of 10,000+